From my article in CM Pro in February 2010: (the article, scratch that, the entire ISSUE is FREE for downloading below!) There is an old saying that says, if you want to get a message across to a large group of people you must say it “seven times in seven ways.” When it comes to church ministry, there is no doubt this is a great principle to take into every planning meeting for any program or event. The chances are you know them all and have used them all. As you should, and should continue! Rather, my aim is to change your thinking from “how can I better get information out” to “why aren’t they listening?” I bet those you are trying to reach have no problem knowing when their sports teams are playing and on what television channel, or where they need to drop off their kids for all their various non-church activities and at what time and at what theater the latest blockbuster movie will be playing. (Is the hair on the back of your neck rising?) Before you wring your hands and start complaining about how the church is such a low priority in the lives of… Continue reading