I’ve been reviewing my various domains over the past year and letting a bunch of them expire. Back when there was only .com, .org and .net it made sense to snag all three when you bought a domain. Some you bought for fun – like IamtotallyunpreparedforSundaySchool.com which we did for a conference lanyard years ago at CPC that is still live. Now that there are a zillion extensions, it makes less sense to hang on to other extensions as they no longer prevent brand competition as someone can simply snag up .biz, .info, or a host of others.
One of the odd extensions I pocked up early on when they started adding new ones was karlbastian.info. I’m lucky enough to have a fairly unique name – not too many imposters out there. I was about to cancel the renewal (it just forwarded to my blog) when I got an idea! Why not make KarlBastian.info literally info about Karl Bastian?
I have been accused of being a little confusing with all my various websites for ministry, church, kids, even droning… so what if I had a HUB where you could find them all, IN ONE PAGE? Not a new website – just a page on one that already exists.
So, I created Kidology.org/karlinfo and KarlBastian.info just points there. (Domains are not case sensitive, folks, so KarlBastian.info or karlbastian.info work the same, since people sometimes ask.)
So, I also went ahead and created a new business card – both to promote kidologist.com when I meet parents out and about and included KarlBastian.info as well.
It will be fun to see how effective it is! Check it out and let me know if you learn anything new!
